Sparks
Bold branding and interactive showcases that helped a welding company land major work.
When you need to strike while the iron's hot
Introduction
Sometimes the best projects are the ones that come with a proper deadline breathing down your neck. Sparks, a welding company in Cheshire, had two weeks to get a website live before pitching to a major manufacturing firm. No existing content, no imagery, no time to mess about—just a need to look professional and established, fast.
I handled everything from light branding to the full website build, creating a digital presence that would help them land the work they were after.
Intention
Sparks needed a website that did one thing really well: prove they were the right team for the job. They were preparing to pitch to a larger manufacturing firm and needed an online presence that showcased their services and, crucially, the skilled people behind the work.
The goals were straightforward—create credibility, show off their capabilities, and give potential clients a way to understand who they were working with. They needed to look established and professional, even though they were starting fresh with zero digital assets.
Challenge
The main challenge was simple: everything had to be created from scratch in just two weeks. No existing photography, no brand guidelines, no website copy—we were starting with a blank slate and a ticking clock.
Budget constraints meant the £99 monthly subscription model was perfect for them. They could invest in getting their business off the ground rather than dropping thousands upfront on a website, with the flexibility to add content like blogs and case studies later.
Approach
We went bold and bright, using orange throughout the design to play off the "sparks" name and create that energetic, professional feel. The color choice made everything pop and gave the brand instant personality.
For content, we created a mix of professional photography and generated imagery that showcased their welding services without waiting weeks for custom shoots. The copy focused on their expertise and the quality of their work.
The standout feature was an interactive team showcase with hover interactions, letting visitors see exactly who they'd be working with and what each person brought to the table. In the welding industry, trust in the team is everything.
Conclusion
Mission accomplished. The website went live in exactly two weeks—custom built, lightning fast, and ready for their pitch. More importantly, they won the work they were after, proving that sometimes a focused, well-executed website is all you need to tip the scales.
The subscription model continues to work perfectly for them. They're now preparing to launch a blog section and add case studies as their project portfolio grows. Instead of being stuck with a static site, they can evolve their online presence alongside their business.
Sometimes the best results come from keeping things simple, moving fast, and making every element count.