Why your website loads slowly (and how to fix it)

Nothing kills a potential sale faster than a slow-loading website. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load. If your small business website is sluggish, you're literally watching customers walk away.

The 5 biggest culprits behind slow websites

1. Bloated page builders and plugins WordPress sites packed with drag-and-drop builders create messy, inefficient code. Every fancy animation and widget adds weight your visitors don't need.

2. Unoptimised images That high-resolution photo gallery might look stunning, but 5MB images will crush your loading times on mobile networks.

3. Too many third-party scripts Chat widgets, social media feeds, and tracking codes all add up. Each one is another request your site has to make before it can display.

4. Cheap hosting Budget hosting providers often overcrowd their servers. Your site competes with hundreds of others for resources.

5. Render-blocking resources CSS and JavaScript files that load in the wrong order can freeze your entire page while they download.

What you can do right now

Test your site speed at Google PageSpeed Insights. If you're scoring below 90, you have work to do. Compress your images, remove unnecessary plugins, and consider upgrading your hosting.

But here's the reality: most small business owners don't have time to become web performance experts. Template-based websites from popular builders might look professional, but they're built for convenience, not speed.

At Ponder, we hand-code every line specifically for performance. No bloated builders, no unnecessary scripts, no compromise on speed. Our sites consistently achieve 98-100 PageSpeed scores because we build them properly from the ground up.

Ready for a website that loads instantly and keeps customers engaged? Get in touch today for a website that performs and brings in new customers.